- Craft 1861 will be the exclusive, multi-year wellness partner of MotoGP™ following agreement with commercial rights holder Dorna Sports, starting with the 2022 race season.
- The global CBD wellness brand will also partner in a multiyear deal with Pramac Racing which has competed in MotoGPTM for more than 20 years.
Craft 1861, the all-natural CBD wellness innovator, has announced two exclusive performance-based partnerships in professional motorcycle racing, with FIM MotoGP™ World Championship commercial rights holder Dorna Sports and MotoGP™ team Pramac Racing.
As the Official Wellness Partner to both MotoGP™ and Pramac Racing, one of the sport’s most successful independent teams, Craft 1861 will play a crucial role in the physical and mental wellbeing of the athletes and staff, monitoring and working towards improving performance for the whole team throughout the 2022 season and beyond.
Founded in 2017, Craft 1861 is a world leader in the research, development, technology, and manufacturing of hemp-derived CBD products. Forged by a group of passionate individuals, Craft 1861 uses ethically sourced natural ingredients and rigorous testing in its mission to help improve and restore wellness for all.
Interacting with the body’s metabolic and neural receptors that regulate pain, the immune system, memory, stress response and other functions, Craft 1861’s products function to sharpen human performance in high-pressure environments, such as in MotoGPTM.
Co-Founder and Chief Revenue Officer of Craft 1861, Eric Lujan said: “As a diehard fan of MotoGP as well as being a motorcycle enthusiast, I am thrilled to partner with Pramac and MotoGP to elevate the well-being, recovery and performance of these incredible athletes and the wider teams.”
The new partnerships signify the continued development of the rising CBD industry. Craft 1861’s brand presence is expanding globally, with features across the league’s event, television and digital advertising.
Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports commented: “We’re delighted to begin this ground-breaking partnership and it’s an honour for us to welcome Craft 1861 as MotoGP™ Wellness Partner. We look forward to working with such an innovative brand with so many shared values showcased in their mission statement and their products, and to seeing the Craft 1861 brand trackside in MotoGP. And of course, in terms of content, we’re excited to see what we can create together as this new collaboration begins!”
Paolo Campinoti, CEO of Pramac commented: “We are thrilled to announce this new multi-year partnership. We believe that with Craft 1861 as Wellness Partner we can build a strong and lasting relationship based on shared values. We share the same vision as Craft 1861 of an innovative future with people as a focal point.”
To find out more about the partnership, including the scientific benefits of Craft 1861, please visit to https://www.craft1861.com/.
Notes to Editors
Craft 1861 is an industry leader in the scientific research, development, and manufacturing of hemp derived Cannabidiol (CBD) products. Our restorative and skincare CBD products have zero THC and are infused with natural ingredients to ensure exceptional quality. This is the hallmark and pride behind every product we make.
Craft 1861’s 100% pure CBD isolate is tested in International Standards Organization (ISO ®) certified labs and exceeds World Anti-doping Agency (WADA) testing standards. It is non-psychoactive, non-toxic, and non-habit-forming. Backed by clinical research, we are committed to providing the finest grade CBD in the industry.
We use the restorative combinations of Beta-Caryophyllene (BCP) plus hemp-derived CBD, non-shark derived squalane oil, hyaluronic acid, and other essential oils, for the most potent antioxidant, anti-inflammatory, and antibacterial properties found in any CBD product.
Our products are manufactured in FDA certified facilities and are rigorously tested to the highest United States Pharmacopeia (USP ®) standards to ensure consistency in potency, purity, and appearance. Using our individual batch numbers, consumers can trace for exact test results of zero THC. This allows for trusted use by civil service employees, licensed medical professionals, professional athletes, and other regularly tested individuals.
We care for our workers, our communities, our environment, and support safe, responsible consumption in our mission to craft enhanced, reliable CBD wellness for all. Craft 1861 was founded in 2017 and is based in Albuquerque, New Mexico.