Prima Assicurazioni, leading player in the European insurance industry, is title sponsor of the MotoGP Pramac Racing team for the 2022, 2023 and 2024 MotoGP championships.
The three-year partnership is enshrined in the team’s name, Prima Pramac Racing, and in the liveries of the two Ducati Desmosedici and the suits of riders Johann Zarco and Jorge Martín, featuring Pramac’s red and Prima’s purple.
Prima Pramac Racing: talent, technology, and teamwork
Pramac and Prima are two players who make teamwork one of the founding pillars of their success and who invest in the key role of technology.
George Ottathycal, CEO of Prima: “We are really delighted at this chance to kick off the MotoGp 2023 season together with Paolo, the riders and the whole team. The team pleased us greatly last year. In addition to sharing important goals. Thanks to teamwork; the first year already proved a valuable opportunity for us to compare notes between two concerns that focus on technology and talent as sparring partners that grow together. We are real bike fans. It’s no coincidence that more than 1 in 10 motorcyclists in Italy are insured with Prima. We’re here to cheer on the riders and team, certain that they’ll hold the flag high”.
An international success
On the Italian market since 2015, the Prima reality is solid and growing. Since 2022, Prima has also been present in the United Kingdom and Spain. Great ambitions and an international outlook: Pramac and Prima share the same values and take to the track driven by the same desire to achieve new and exciting goals.
Over two and a half million customers alongside Prima Pramac
Prima distributes car, motorbike, van, home, family, and accident policies to more than two and a half million customers. The company revolutionized the relationship between customer and insurer, thanks to its digital approach. Following the Italian success, Prima offers great value car insurance in the UK and Spain, using the latest tech to make life simpler and better for drivers.
Find out more on helloprima.co.uk and helloprima.es